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Marketing tactics, channels, and tech change rapidly. People don’t.
The best in the game find new ways to evoke old emotions.
— Jordan Chenery (@jord_chen)
1:58 AM • May 10, 2023
In today's fast-paced digital world, businesses are turning to the online realm to reach their target audience. With the rise of social media platforms and e-commerce websites, it's easier than ever to start a business online. However, with so many options available, it's important to know which tools are essential for success.
In this week’s edition, we'll be discussing the importance of having a blogging platform, an e-commerce platform like Shopify, an email newsletter, and an online community for your business.
One of the best ways to validate ideas is create a customer advisory board of 3-4 customers in your business - ask them for ideas, run ideas past them and ask them to have their say as part of projects. You will learn very quickly what solutions they are looking for.
1. Blogging Platform:
Blogging has become an essential part of digital marketing and for good reason. Blogging allows businesses to share valuable information with their audience while establishing their expertise in their field. By providing valuable content to your audience, you can build trust and credibility with potential customers.
In addition to building trust, blogging also helps to drive traffic to your website. By creating high-quality, valuable content, you increase your chances of ranking higher on search engine results pages (SERPs). This means that when someone searches for keywords related to your business, your website is more likely to show up.
Also, a blog can be used as a tool to generate leads. By offering valuable content in exchange for an email address or other contact information, you can build a list of potential customers to target with future marketing efforts.
Actual marketing hack: Create your own personal Customer Advisory Board.
1. Get to know some of your customers.
2. Speak with them naturally.
3. Run ideas by them — copywriting, blog topics, events, etc.
It works.
— Jordan Chenery (@jord_chen)
11:59 PM • Apr 21, 2023
2. Email Newsletter:
Email marketing is still one of the most effective ways to reach customers. An email newsletter allows you to stay on top of mind with your audience and provide them with valuable information and promotions.
Email newsletters can be used to drive traffic to your website, promote new products or services, and provide exclusive content to your subscribers. By providing value to your subscribers, you can build trust and loyalty with your audience.
When you understand that email newsletters allow you to segment your audience and target specific groups with tailored messaging, it is an important conversion to have in your business or brand as part of your growth strategy.
One example is, you can send different newsletters to new subscribers versus loyal customers.
Publish to a platform like Beehiiv, which is a wonderful way to not only email, but publish to another blog version with ease.
3. Online Community:
An online community is a group of like-minded individuals who come together to share information, ideas, and support. By creating an online community around your business, you can build a loyal following and establish yourself as a thought leader in your industry.
One of the biggest benefits of having an online community is the ability to foster relationships with your audience. By creating a space for discussion and engagement, you can build trust and loyalty with your community members.
In addition, an online community can provide valuable feedback and insights into your business. By listening to your community members, you can identify areas for improvement and make data-driven decisions about your business.
Moreover, an online community can be used as a tool for customer service. By providing a space for customers to ask questions and get support, you can improve the overall customer experience and build trust with your audience.
4. E-Commerce Platform:
In today's digital age, it's becoming increasingly important for businesses to have an online presence. This is where e-commerce platforms like Shopify come in. Shopify provides businesses with an easy-to-use platform to create an online store and sell products online.
One of the biggest benefits of using an e-commerce platform like Shopify is the ability to reach a global audience. With an online store, your business is no longer limited to a physical location, and you can sell your products to customers around the world.
Another benefit of using an e-commerce platform is the ability to track and analyse customer behavior. With the right tools, you can see which products are selling well and which are not, allowing you to make data-driven decisions about your business.
If you want to build something online, you need a platform to sell, a platform to share, a platform to tell stories and a way to allow community to be together.
These are the basics for an internet business tech stack.
To your happiness, health, and wealth,
JC