Creating content is brutal. Consistently doing it is hard, however it’s worth it.

Having the opportunity to be part of different businesses and industries, sure has advantages. One of them is understand how to build content pieces for each brand and whilst it’s never perfect, there is a method to the madness. Setting up your content calendar is something that can be done with a bit of planning and some creative guidance.

Here is a 30 day plan to build a content plan for your business. 

Day 1: Define your target audience and marketing goals

Before you start creating visual content, it's important to understand who your target audience is and what your marketing goals are. Spend time researching your ideal customer and identifying what types of visual content will resonate with them. Determine what specific goals you want to achieve through your visual content, such as increasing brand awareness or driving sales.

Day 2-3: Conduct a Competitive Analysis

Take some time to research your competitors and see what types of visual content they are using to promote their products or services. Look for inspiration and identify gaps in the market that you can fill with your visual content.

Day 4-5: Brainstorm Content Ideas

With your target audience and marketing goals in mind, brainstorm a list of visual content ideas. Consider using different formats such as images, videos, infographics, and GIFs. Think about how you can showcase your products or services in a visually compelling way.

Day 6-7: Develop a Content Plan

Based on your brainstorming session, develop a content plan for the next 30 days. Consider how frequently you want to post new visual content and what types of visuals you will use. Use a content calendar to keep track of your plan and stay organised.

Day 8-10: Create Brand Guidelines

Create a set of brand guidelines to ensure that your visual content is consistent and on-brand. Include guidelines for colour palette, typography, imagery, and other visual elements.

Day 11-13: Create Design Templates

Develop a set of design templates that you can use to create your visual content. This will help you maintain a consistent look and feel across all of your visuals. Consider using a design tool such as Canva or Adobe Creative Cloud.

Day 14-16: Create Images

Create a set of images to promote your products or services. Use your design templates and brand guidelines to ensure that your visuals are consistent and on-brand.

Day 17-19: Create Videos

Create a set of videos to promote your products or services. Consider creating short videos for social media platforms such as Instagram and TikTok. Use a tool such as Videoleap or Adobe Premiere Pro to create your videos.

Day 20-22: Create Infographics

Create a set of infographics to showcase information about your products or services. Use a tool such as Piktochart or Canva to create your infographics.

Day 23-25: Create GIFs

Create a set of GIFs to promote your products or services. Use a tool such as Giphy or Adobe After Effects to create your GIFs.

Day 26-28: Edit and Refine Your Visual Content

Take some time to review your visual content and make any necessary edits or refinements. Ensure that your visuals are visually compelling and effectively communicate your marketing goals.

Day 29-30: Schedule and Publish Your Visual Content

Using your content calendar, schedule and publish your visual content across all of your social media platforms. Monitor your engagement metrics and adjust your content plan as necessary.

That's it! With this 30-day schedule, you should be able to create a variety of visually compelling content to promote your business and reach your marketing goals.

One last thing before you get started is it doesn’t have to be perfect. Just get into the practice of regularly creating content for your brand and you + your team will get better.